КІБЕРСТІЙКІСТЬ ЯК НОВА ВИМОГА ДО ЗЕЛЕНИХ СТАРТАПІВ

Анотація

The article addresses the growing importance of cyber resilience for green startups operating at the intersection of digital technologies and the energy sector. The purpose of the research is to theoretically substantiate cyber resilience as a key requirement for green startups and to reveal its content in the context of their functioning and development in a digitalised energy environment. The study relies on a systems approach, logical‑structural analysis, abstraction, generalisation, and interpretation to conceptualise cyber resilience not only as a technical property of digital infrastructure but also as a systemic characteristic of entrepreneurial activity.
The principal results show that cyber resilience is a distinct condition for the viability of green startups, as disruptions to digital platforms, monitoring systems, and data processing simultaneously affect economic performance, ecological impacts, and stakeholders' trust. Second, the paper proposes treating cyber resilience as a multidimensional construct encompassing technological, organisational, human, institutional, ecosystem, financial, reputational, and strategic dimensions, each with its own tasks, actors, and specific challenges for green startups. Third, it is demonstrated that cyber resilience acts as a transversal dimension of the business model, influencing value proposition, key resources and partnerships, channels and customer relations, cost structure and revenue streams. Furthermore, the analysis shows how the requirements of regulators, energy companies, investors, cybersecurity clusters, and end‑users shape the conditions for integrating startups into energy systems and innovation ecosystems.
The main conclusions are that cyber resilience should be regarded as an integral requirement complementing traditional criteria of ecological and economic performance in green entrepreneurship, and that the proposed conceptual framework can serve as a basis for future empirical assessments of green startups and for designing policies and support programmes that jointly promote green transition, digitalisation, and resilience in the energy sector.